Something’s Different

You may have noticed (hopefully) that there has been a major change at We are still focused on bird conservation marketing and promoting the joys of birding, but we decided it was time for an upgrade in our look.

The biggest difference and our favorite part of this face lift is our new logo! Finally, we had the ability to create a logo we have been wanting for quite some time.

Here’s how the logo took shape:

First of all, a month ago our Hooded Warbler photo was featured on the front page of the Rockford Register Star (paper of Rockford, IL). Definitely a sweet surprise!

Rockford Register Star With My Photo

The original photo was one of our personal favorites and we thought it would make a good logo.
Hooded Warbler

So, after 30 minutes or so of messing around with Adobe Illustrator and Adobe Photoshop, the new logo was born!

Now, the rest of the changes are pretty drastic too, and we have several things we will be sprucing up over the next few days. We hope you enjoy the new look as much as we do!

10 thoughts on “Something’s Different

  1. Very nice, Birdfreak. It looks like there are a lot of folks in blogland who are sporting a new template. Mmm. I wonder if I should be doing a redesign. ;o) Have a great weekend.

  2. Oh, very nice. I like the new look, very clean and easy to read. Good job on the logo, too. I’ll have to think about doing something similar for wrenaissance.

  3. Love the new design and new logo! Keep up the great work . . . I have been thinking about changing the layout to my site!!

  4. Mary – thanks! New designs are fun but can be a hassle to tackle (stayed up too late tweaking 🙂

    Amy – thanks much!!

    Wren – We wanted to go as clean and easy as possible without losing our “look”. We had to abandon some original colors, but we feel it was worth it.

    Lana – thank you 🙂

    Melissa – Glad you love it!! It is encouraging to know many like the new look 🙂

    Mon@rch – Thank you very much! If you undergo a new layout, ready yourself for a late night 😉

  5. Zen – Thanks much! It certainly kept us busy for awhile with the changes

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