Conservation International [CI] is not only a leading force in world conservation efforts, but the organization employs several excellent marketing techniques. The CI website is loaded with interactive pages and stylish graphics to not only grab your attention, but keep you browsing their site.
What really caught our attention was this image:
This Philippine Eagle image tugs at your heart and the message attached is heart-wrenching. “Another species lost every 9 to 44 minutes.” However, no matter how disheartening that thought is, it is inspiring to sign the petition to try and help “stop the clock“.
