bird-of-mouth: spreading information about birds, birding, and bird conservation through various forms of media.
bird-of-mouth marketing: using marketing tools/methods to increase the speed and reach of information about birds, birding, and bird conservation.
We coined these terms based off the well known marketing terms “word-of-mouth” and “word-of-mouth marketing” because spreading thoughts, ideas, and stories about birds is what birders are great at doing. There are thousands of amazing facts, fun anecdotes, and conservation success stories to share. As birders, we have a lot of great tools at our hands to get the bird-of-mouth to spread faster.
We witnessed a good example of how bird-of-mouth can be used with the World Bird Sanctuary’s use of a White-naped Raven to increase donations. This extremely intelligent bird would take money and put it in the donation box, creating a delight to the crowd, a topic to tell others about, and a great deal of greenbacks in the coffers.