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Article in: Bird Conservation

White-naped Raven: An Example of Bird-of-Mouth

bird-of-mouth: spreading information about birds, birding, and bird conservation through various forms of media.

bird-of-mouth marketing: using marketing tools/methods to increase the speed and reach of information about birds, birding, and bird conservation.

We coined these terms based off the well known marketing terms “word-of-mouth” and “word-of-mouth marketing” because spreading thoughts, ideas, and stories about birds is what birders are great at doing. There are thousands of amazing facts, fun anecdotes, and conservation success stories to share. As birders, we have a lot of great tools at our hands to get the bird-of-mouth to spread faster.

White-naped Raven

We witnessed a good example of how bird-of-mouth can be used with the World Bird Sanctuary’s use of a White-naped Raven to increase donations. This extremely intelligent bird would take money and put it in the donation box, creating a delight to the crowd, a topic to tell others about, and a great deal of greenbacks in the coffers.

White-naped Raven

White-naped Raven

White-naped Raven

10 Comments or Trackbacks   ↓ Jump to add comment ↓

  1. Kyle says:

    Love it! Just wondering, though… have they trained it yet to fly over and retrieve the wallets of visitors that don’t feel the need to contribute? Now that might really increase donations!

    Posted on: January 29, 2009 @ 10:40 am

  2. Lana says:

    Oh wow…that raven’s just WAYYYYY too awesome!

    Posted on: January 29, 2009 @ 5:13 pm

  3. Larry says:

    I can imagine that the bird must be a mini goldmine with that ability.-That is so cool!

    Posted on: January 30, 2009 @ 6:23 pm

  4. Gary says:

    Is this money grabbing bird in the St. Louis area????

    Posted on: August 31, 2009 @ 11:20 pm

  5. Gary says:

    I would love to arrange for my bookclub to meet this bird in October to celebrate the 200th year of Edgar Allan Poe’s birthday.
    “QUOTH THE RAVEN, NEVERMORE!!”

    Posted on: August 31, 2009 @ 11:21 pm

  6. The Birdfreak Team says:

    Gary – I believe the raven is owned/taken care of by the World Bird Sanctuary located around St. Louis, Missouri. I am not sure if they bring it out to events but that would be a neat thing for sure. Visit http://www.worldbirdsanctuary.org/ for more info.

    Posted on: September 1, 2009 @ 9:28 am

  7. Gary says:

    I just talked to them today. They do bring it out to events. They will have him taking donations at their openhouse ,which is on two days, Oct. 17th and 18th. 10 am to 4 pm.

    Thanks!

    Posted on: September 3, 2009 @ 9:57 pm

  8. Gary says:

    My bookclub is meeting on Oct. 18th to do a picnic lunch,and then give dollar donations to the Raven at their openhouse. QUOTH THE RAVEN, “TAKE YOUR BUCKS!” HA!

    NEVERMORE!

    Posted on: October 13, 2009 @ 7:12 pm

  9. gary says:

    We saw The Raven at the openhouse. I gave him 5 one dollar bills. He was so eager to do it,and so darn cute. Now I feel like I’ve truly celebrated POE’s 200 th birthday in style seeing this adorable bird!
    Also found out the host of the show went to school where I worked,and had her little sister in class!

    Posted on: October 20, 2009 @ 2:46 am

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