White-naped Raven: An Example of Bird-of-Mouth

bird-of-mouth: spreading information about birds, birding, and bird conservation through various forms of media. bird-of-mouth marketing: using marketing tools/methods to increase the speed and reach of information about birds, birding, and bird conservation. We coined these terms based off the well known marketing terms “word-of-mouth” and “word-of-mouth marketing” because spreading thoughts, ideas, and stories about

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