You may have noticed (hopefully) that there has been a major change at Birdfreak.com. We are still focused on bird conservation marketing and promoting the joys of birding, but we decided it was time for an upgrade in our look.
The biggest difference and our favorite part of this face lift is our new logo! Finally, we had the ability to create a logo we have been wanting for quite some time.
Here’s how the logo took shape:
First of all, a month ago our Hooded Warbler photo was featured on the front page of the Rockford Register Star (paper of Rockford, IL). Definitely a sweet surprise!
The original photo was one of our personal favorites and we thought it would make a good logo.

So, after 30 minutes or so of messing around with Adobe Illustrator and Adobe Photoshop, the new logo was born!

Now, the rest of the changes are pretty drastic too, and we have several things we will be sprucing up over the next few days. We hope you enjoy the new look as much as we do!


















{ 1 trackback }
{ 9 comments… read them below or add one }
Mary Carlson 06.27.08 at 11:48 pm
Very nice, Birdfreak. It looks like there are a lot of folks in blogland who are sporting a new template. Mmm. I wonder if I should be doing a redesign. ;o) Have a great weekend.
Amy 06.28.08 at 7:37 am
Looks great!
wren 06.28.08 at 8:27 am
Oh, very nice. I like the new look, very clean and easy to read. Good job on the logo, too. I’ll have to think about doing something similar for wrenaissance.
Lana 06.28.08 at 10:14 pm
Very nice!
Melissa Gold 06.29.08 at 9:53 am
PERFECT!! Love it!!
Congrats guys!!
mon@rch 06.29.08 at 8:22 pm
Love the new design and new logo! Keep up the great work . . . I have been thinking about changing the layout to my site!!
The Birdfreak Team 07.01.08 at 8:50 am
Mary - thanks! New designs are fun but can be a hassle to tackle (stayed up too late tweaking
Amy - thanks much!!
Wren - We wanted to go as clean and easy as possible without losing our “look”. We had to abandon some original colors, but we feel it was worth it.
Lana - thank you
Melissa - Glad you love it!! It is encouraging to know many like the new look
Mon@rch - Thank you very much! If you undergo a new layout, ready yourself for a late night
The Zen Birdfeeder 07.01.08 at 7:27 pm
Congratulations on your new look and custom logo!
The Birdfreak Team 07.01.08 at 8:03 pm
Zen - Thanks much! It certainly kept us busy for awhile with the changes