Seth Godin is regarded as one of the best marketing thinkers of our day and has produced several best-selling, easy-to-read (and understand) books on the subject. Purple Cow: Transform Your Business by Being Remarkable
The concept and real world examples are perfect for the birding and bird blogging community. Essentially, when faced with all the other available activities (video games for example) how can conservation marketers, bird clubs, etc. grab attention? We need purple cows.
There’s not much special about a cow. But wouldn’t it be truly remarkable if that cow was purple? That is the underlying principle of Godin’s 130+ page book. For those wanting to promote birding, we suggest adapting this concept in a slightly different way. Instead of cows, we can refer to them as purple gulls. Wouldn’t it be pretty remarkable to see a purple gull?
With his real-world examples and conceptionally spot on treatments, Seth Godin’s Purple Cow is well worth the read for anyone wanting to promote birds, birding, and conservation.
{ 2 comments… read them below or add one }
well, it was a purple cow because it came from Milka chocolate so if we wanted it to be more ornithological then maybe we could suggest something like:
a purple chough,
a purple bearded vulture, or how about
a purple golden eagle
do you know blue ocean/red ocean?
Purple Golden Eagle sounds cool… never heard of blue ocean/red ocean but am looking into it now.