Birding is sometimes hard to understand when discussing with a non-birder. Explaining why you would get up before dawn and count birds for twelve hours in sub-freezing weather is sometimes difficult to someone who would rather spend their Saturday at the mall. But if you can coerce that same person into actually going birding with you, your chances increase at turning that person into a birder. (It helps if you can find some cool birds that are willing to stay still).
The more birders there are, the more conservation, and the more birds for us birders to enjoy!